Selected Work
About
Service Designer working at the intersection of complex organizations and the people they serve.
I'm a Service Designer with an MA from the Royal College of Art. I work across the full arc of design — from field research and organizational diagnosis to system design, digital delivery and AI integration.
Over 9 years I've worked in corporations, startups and independently across hospitality, insurance, agritech and sustainability.
What stays consistent is a systemic approach: designing solutions that generate value across the full ecosystem — not just for the organization commissioning the work, but for the communities, users and environments involved.
I integrate AI tools naturally across the entire process — not as an add-on, but as a way to move faster, think more rigorously, and build things that actually work.
What I do
Research
I go where the problem lives before deciding what to design. Interviews, observation, stakeholder mapping — no assumptions, no shortcuts. The goal is to understand the system before touching it.
Design
I translate messy reality into structures that make sense — for users, teams and organizations. Every solution is designed to generate value in loops, not just solve the immediate brief.
Delivery
Strategy without execution is decoration. I stay through implementation — integrating AI tools naturally, bridging design and engineering, until the thing is live and working.